Seafolly is one of the most recognizable beachwear brands worldwide. This Australian company always focuses on the comfort and beauty of the swimwear. Its fashion designers bring their best innovations to the summer holiday garments to let all women feel and look amazing having a rest with their family and friends or even on their own. Do you want to know what colours and patterns will be on-trend in beachwear this year? Or where to buy incredible garments for vacations? We will tell you about the new collection of Seafolly and you’ll be impressed with the colours and prints.
Seafolly and star catwalkers
Since creating in 1975, Seafolly has become very popular round the world. Its beachwear is sold in 46 countries at such retailers as Galeries Lafayette, Selfridges, Nordstorm and many others. Swimming suits, one-pieces, cover-ups and beautiful accessories of the brand are so fabulous and comfortable.
Certainly, style, comfort, fit and quality are very important for the success of any brand. But everyone knows that nothing can boost sales like a famous bombshell which wears your clothes. Following this statement to attract everyone’s attention to the collections, Seafolly always invites top models for its ad campaigns. Jessica Hart, Behati Prinsloo, Catherine McNeil, Miranda Kerr and other star catwalkers got partnerships with this brand.
Gigi Hadid, a supermodel with an incredible beach body, is the star of this year ad campaign and the new face of Seafolly. Printed swimwear looks excellent on the amazing figure of the bombshell. Gigi is on top now. 19-year-old star works with many fashion brands, like Guess, Maybelline and others. The supermodel looks like a real Seafolly girl: she is confident and fit and, by the way, she was born in Los Angeles where the beautiful beach is. Anthony Halas, Seafolly CEO, thinks that this coworking will be great and successful. Gigi herself is also proud to be the ambassador of this iconic swimwear brand.
Hot colours, bright prints and sporty lines of summer 2015
The latest Seafolly collection has no string bikinis, instead the attention is attracted with various prints and sporty lines. Maillots, triangle tops, bright rash guards and tanks with high neck are incredible. Looking at the shoots every girl wants to wear these pieces and to enjoy every minute of her vacations. Zigzag pattern is based on two contrasting colours – black and white. This combination looks very intriguing, adding a tribal touch to the garment. Bikini bottoms are hold with the help of four bands, which add assurance that you won’t miss bikini tops and at the same time the swimwear still remains very sexy. Banded beachwear is printed with beautiful colours – aqua, pink, yellow, which create a fabulous combination with white and black. Seafolly has created a collection for confident women who want to look sexy and beautiful on the beach not worrying about her look.
The video preview of the upcoming collection “Heat” with Gigi Hadid starring